So you recently started an ecommerce business; that's amazing!
Learning all the ins and outs of an ecommerce business can be a difficult and strenuous task.
You might consider investing in courses and other educational material to learn more about running your business properly and successfully.
However, before you do, you should know that there and plenty of free resources out there for you to enhance your ecommerce knowledge!
Shopify Academy (previously Shopify Learn) is one of these great free platforms available for all online entrepreneurs looking to succeed.
In this article, we will discover what Shopify Academy is, some of the best courses on the platform, and what it can do to assist you along your ecommerce journey!
Sound good?
Let's get right into it!
Tip: Have you already created your Shopify account? If not, sign up by clicking this link here to get a free 3-day trial + 1 month for $1!
What is Shopify Academy?
If you're in the ecommerce space, you've most likely heard of Shopify. It's one of the leading ecommerce platforms and is used by millions of businesses around the world.
To help educate and improve people's knowledge of ecommerce and the platform, Shopify decided to create Shopify Academy!
Shopify Academy has many different courses, all related to ecommerce, with each course taught by an experienced professional within that particular niche.
So, you will get to gain knowledge and learn from their experience.
What's great is that they're 100% free!
And who doesn't like to learn for free, right?
To get started, all you have to do is head over to Shopify Academy and sign up as a new member.
You don't even need to have an existing Shopify store!
Now that we've discussed what Shopify Academy is and how to sign up let's go over the 7 best ecommerce courses that will help you achieve success in your online business!
7 Best Shopify Academy ecommerce courses
Here are the 7 best courses on Shopify Academy for your ecommerce business.
Before we start discussing them in detail, here is a table overview:
| Course | What you'll learn |
| Email Marketing Strategies for Ecommerce | Using email effectively |
| TikTok x Cheekbone Beauty Case Study | Optimizing paid campaigns on TikTok |
| Marketing Fundamentals | Reaching new customers |
| First Day To First Sale | Launching a Shopify store from scratch |
| How to Use Shopify Flow to Automate your Business | Building automated workflows |
| How to Optimize your Page and Site Speed | Improve your page and site speed |
| Conversion Optimization: Checkout | The key elements of a successful checkout |
1. Email Marketing Strategies for Ecommerce
Email Marketing Strategies for Ecommerce is your go-to guide for turning email subscribers into loyal customers.
This course is all about sending the right emails to the right people at the right time.
Here are some valuable points you will learn from this course:
- Convert your email subscribers at a higher rate. Learn how to create emails that drive action and the secrets to writing copy that resonates with your audience.
- Recover abandoned cart sales. Did you know that most shoppers leave items in their carts without completing the purchase? This course teaches you how to bring them back with well-timed, automated emails.
- Increase repeat purchases. Loyal customers are the backbone of any successful business. Learn how to keep your customers coming back with engaging post-purchase emails that build lasting relationships.
- Improve your email marketing performance. Want to see higher open rates, click-through rates, and more subscribers? This course shows you the best practices to optimize every aspect of your email marketing.
2. TikTok x Cheekbone Beauty Case Study
TikTok x Cheekbone Beauty Case Study is your opportunity to see how a successful brand like Cheekbone Beauty fine-tunes their TikTok ad strategy with the help of the TikTok Creative Team.
You'll get an inside look at how Cheekbone Beauty, a Shopify Plus merchant, collaborates with TikTok experts to audit and enhance their paid campaign strategy.
Here are some valuable points you will learn from this course:
- Understand TikTok strategy audits. See how the pros analyze and improve existing campaigns. This isn’t just about what works, but why it works—so you can apply the same principles to your own business.
- Optimize paid video campaigns. Discover the tweaks and adjustments that can make a huge difference in your campaign's performance.
3. Marketing Fundamentals
Marketing Fundamentals is a series of courses designed to help you make the most of Shopify’s powerful marketing tools.
You’ll dive deep into digital marketing, specifically for Shopify users.
Here are some valuable points you will learn from this course:
- Finding new customers with Shopify. This course focuses on Shopify’s marketing tools that help you build brand awareness, target high-quality customers, and grow your customer base with efficiency.
- Converting site visitors to first-time buyers. This section addresses the specific challenges of converting potential customers into buyers, giving you actionable strategies to increase your conversion rates.
- Staying engaged with customers to boost LTV. Learn how to use Shopify’s solutions to keep your customers engaged, identify high-value segments, and improve your retargeting strategies.
4. First Day To First Sale
Dreaming of launching your own online store but not sure where to start?
In that case, First Day To First Sale is for you.
In this course, you’ll follow a Shopify Expert as they guide you through the entire process of taking a product from concept to market.
Here are some valuable points you will learn from this course:
- Developing a must-have product. Learn how to identify and create a product that your target audience can’t resist.
- Building a powerful brand. Find the secrets to building a brand that resonates with your customers.
- Designing an ecommerce website. This course walks you through the process of designing a user-friendly, attractive website on Shopify’s platform, even if you have no prior experience.
- Setting up manufacturing and fulfillment. Learn the ins and outs of manufacturing and fulfilling orders.
- Launching a viral marketing strategy. Once your store is ready, it’s time to attract customers. This course covers how to create and implement a marketing strategy that drives traffic and sales, from social media to email marketing and more.
5. How to Use Shopify Flow to Automate your Business
Running a business involves countless tasks, and staying on top of everything can be overwhelming.
In the How to Use Shopify Flow to Automate Your Business course, you'll learn how to use Shopify Flow to manage everything from inventory and promotions to loyalty programs and fraud protection—all without needing any coding skills.
Here are some valuable points you will learn from this course:
- Creating custom workflows. Whether you want to automate inventory management, trigger promotions, or set up loyalty programs, you’ll discover how to do it all directly within your Shopify admin.
- Modifying and monitoring workflows. Once your workflows are up and running, it’s important to keep them optimized.
- Connecting third-party apps. Take your automation to the next level by integrating third-party apps directly into your workflows.
6. How to Optimize your Page and Site Speed
In ecommerce, every second counts.
A slow website can cost you sales and drive potential customers away.
How to Optimize your Page and Site Speed helps you improve your site’s performance, ensuring that your customers have a smooth, speedy experience.
Here are some valuable points you will learn from this course:
- Page speed vs. site speed. Get clear on the difference between page speed (how quickly a single page loads) and site speed (the overall performance of your website).
- Actionable tips for immediate results. You don’t need to be a tech expert to start improving your site speed. This course provides practical, easy-to-implement tips that can make a noticeable difference right away.
- Advanced strategies for developers. For those ready to dive deeper, the course also covers more complex strategies that you can collaborate on with your developer. These include optimizing your Shopify backend with tools like the Content Delivery Network (CDN) and Storefront Renderer.
- Image optimization techniques. Images are often the biggest culprit when it comes to slowing down a site. This course shows you how Shopify supports image optimization and provides additional techniques to ensure your images load quickly without sacrificing quality.
7. Conversion Optimization: Checkout
Conversion Optimization: Checkout is designed to help you turn a potential customer into a paying one.
Here are some valuable points you will learn from this course:
- Key elements of a successful checkout. Understand the components that make up an effective checkout process.
- Optimizing cart design. Find the best practices for cart layout, including how to make it user-friendly and how to reduce friction that might cause customers to abandon their purchase.
- Shipping and payment options. Offering a variety of shipping and payment options can significantly impact your conversion rate.
- Building trust during checkout. Trust is crucial at the final step of the buying journey. This course covers strategies for building customer confidence during checkout, from displaying security badges to offering clear return policies.
Conclusion
So, there it is!
The 7 best ecommerce courses that will help you achieve success in your online business!
Whether you're looking to set up your Shopify store or gain general ecommerce knowledge to grow your business Shopify Academy has you covered with all the courses you are able to study.
We hope you see that you don't have to shell out thousands of dollars to learn more about ecommerce. There are plenty of resources out there for you to learn for free!
Shopify Academy is just one of those great options.
So, what are you waiting for? Go sign up and start learning!
Good luck!
Want to learn more about Shopify?
Ready to move your Shopify store to the next level? Check out the articles below:
- How to Sell on Shopify Without Inventory (4 Strategies)
- 17 Shopify Pros and Cons (Is It Still Worth It in 2024?)
- The 15 Best Dropshipping Suppliers for Shopify Stores 2024
Plus, don’t forget to check out our in-depth how-to start Shopify store guide here.
