SEO for dropshipping covers anything you do on your dropshipping store to become more visible on search engine result pages and, by doing so, increase organic traffic.
According to Semrush, 37.5% of all traffic to ecommerce sites is organic, so knowing which SEO tools can help you drive the most organic (free) traffic to your dropshipping store is important.
This article highlights 13 of the best on-page, off-page, and technical SEO tools for dropshipping.
Since we have a lot to cover, let's jump right in:
The best SEO tools for dropshipping: An overview
Before we dive into the deep end, here is a table of all the SEO tools highlighted on this list:
| Tool | Best for | Pricing | Review |
| Answer The Public | Keyword and content research (on-page SEO) | Free / $9 / $99 / $199 per month | Answer the Public Review |
| Google Trends | Trend/keyword research (on-page SEO) | Free | Google Trends Review |
| Ubersuggest | Keyword research (on-page SEO) | Free / $29 / $49 / $99 per month | Ubersuggest Review |
| Keywords Everywhere | Keyword research and analysis (on-page SEO) | Free / $1.25 / $5 / $25 per month | Keywords Everywhere Review |
| Ahrefs | Full-suite SEO research (on-page, technical, and off-page SEO) | $99 / $179 / $399 / $999 per month | Ahrefs review |
| Google Keyword Planner | Keyword research and analysis (on-page SEO) | Free | Google Keyword Planner Review |
| Google Search Console | Tracking, indexability, and mobile friendliness (technical SEO) | Free | Google Search Console Review |
| ConvertMate | Product page SEO | $59 / $139 / $279 per month | ConvertMate Review |
| GTmetrix | Site performance audit (technical SEO) | $5 / $14.50 / $28 / $55.50 per month | GTmetrix Review |
| Lighthouse | Site audit (technical SEO) | Free | Lighthouse Review |
| Moz Pro | Full-suite SEO research (on-page, off-page, and technical SEO) | Free / $79 / $143 / $239 / $479 per month | Moz Pro Review |
| Screaming Frog's SEO Spider | Website crawling (technical SEO) | Free / $259 annually | Screaming Frog's SEO Spider Review |
| Jasper | Content creation (on-page SEO) | $49 / $69 per month | Jasper Review |
How do you pick the best SEO tools for dropshipping?
Before we look at the best SEO tools for dropshipping, let's highlight some questions you can ask yourself to pick the best SEO tool(s) for your store's needs.
- What are your SEO goals? Different SEO tools do different things (some do multiple things). So, choose a tool based on your overall SEO and dropshipping goals.
- What's your budget? Some tools will require a premium subscription to access higher-tier features. So, how much can you afford? Our recommendation is to start with free tools.
- What SEO features would benefit your store the most? For example, you don't want to go all in on a dedicated keyword research tool when you would get the most bang for your buck from using a technical SEO tool.
- How complicated is the SEO tool? Can you use it well? Again, you don't want to get stuck with a tool you can't use because you can't find what you need on the dashboard.
- How reliable and accurate is the SEO tool? Accuracy matters because you don't want to make important business decisions based on inaccurate SEO research data.
- How comprehensive is the data? For example, if you're doing a store audit, you want a tool that's thorough about what technical aspects of your store you should improve to see tangible SEO results.
The 13 best SEO tools for dropshipping in 2024
Let's now focus on the best SEO tools for dropshipping.
For each of these tools, we shall cover the following:
- What it's good for (what type of SEO you can do with it for your dropshipping store).
- An overview of the SEO tool's basic features and functionalities.
- The current pricing.
Please note that this is not a ranked list, and each tool has its key features, pros, and cons.
Therefore, use this list as a research guide that helps you determine which SEO tool your dropshipping store needs.
Let's jump in!
1. Answer The Public
Best for: Keyword and content research (on-page SEO)
This Neil Patel-owned audience research and content suggestion tool is a great asset if you want to create relevant content that matches user intent.
You can use Answer the Public to determine which keywords to optimize your store content around to attract more organic traffic over time.
Key features
- Keyword research and insights. Answer the Public generates a lot of visualized keyword research data and insight categorized as questions, prepositions, comparisons, and related keywords.
- Content suggestion. Content suggestion is one of this tool's best features. After typing a keyword, you can use the data to come up with many content ideas that match the search term.
- Search and Cost Per Click data. Answer the Public shows cost-per-click data, which can be particularly useful if you're running (or thinking about running) Google Ads for dropshipping or PPC ad campaigns.
Pricing
Answer the Public is a freemium SEO tool.
With the free option, you get three daily searches, historical search data, and projects.
The pro plans give you unlimited searches and a lot more functionalities, like search listening alerts, the ability to export research data as CSV, hiding specific suggestions, and more.
The pro plans start at $9 per month for the individual plan, $99 per month for the Pro plan, and $199 for the expert, top-tier plan.
Answer the Public also has a lifetime plan option that allows you to pay a one-off price for lifetime access.
Neil Patel believes the lifetime offer is 90% cheaper than anything offered by competing tools.
So I decided to try this crazy lifetime offer. Pay once and get full access for life! It's 90% cheaper than my competitor's subscription price.
Neil Patel (Source)
2. Google Trends
Best for: Keyword/topic trend analysis (on-page SEO)
Google Trends is another great on-page and content marketing SEO tool.
With this keyword trends and analysis tool, you can learn a lot about a keyword, including things like how popular a search term is and how one keyword compares to another.
You can also use Google Trends to explore topics and use geo-location to filter the search data.
Key features
- Time-based interest. You can use Google Trends to research and determine audience interest in a specific search term or topic over time. You can filter the search term data from 2004-present.
- Geo-location filtering. This feature allows you to conduct location-based keyword/topic research. For example, if you run a UK-based dropshipping store, you can filter the research data to that location.
- Topic/keyword comparison. You can also use Google Trends to compare as many as five short and long-tail keywords.
- Trending topics. Once you land on Google Trends, you can see trending searches for your location. After changing the location to your preferred one, you can see the trending searches in that new location.
Learn more: 6 Tips to Use Google Trends for Your Dropshipping Store
Pricing
Google Trends is free to use, even without signing in.
Google Trends tip: As Google mentions in its Advanced Google Trends resource, do topic research instead of search term research because search terms can include misspellings.
3. Ubersuggest
Best for: Keyword research, content ideas, site audit, and more (on-page SEO)
Ubersuggest is another Neil Patel-owned SEO tool you can use to conduct keyword research, generate content ideas, research the competition, do SEO analysis, and more.
Key features
- Keyword research. You can use Ubersuggest to learn about a keyword's search volume, SEO difficulty based on estimated competition, paid search difficulty, and cost per click.
- Site audit. This feature allows you to do a domain-wide audit for SEO issues that could be impacting your store's SERP ranking. The results also include detailed instructions and steps to fix reported issues.
- Keyword suggestions. After typing in a keyword, you can get many keyword suggestions categorized using the Answer the Public format (suggestions, related questions, prepositions, and comparisons).
Pricing
Ubersuggest is a freemium SEO tool.
With the free version, you get three free daily searches.
Paid plans start at $29 for the individual, $49 for the business, and $99 for the Enterprise plan:
Like Answer the Public, Ubersuggest also has a lifetime plan that starts at $290 for the individual, $490 for the business, and $990 for the Enterprise tier.
Tip: Ubersuggest has a Google Chrome extension that simplifies the keyword research process.
4. Keywords Everywhere
Best for: Keyword research and analysis (on-page SEO)
Keywords Everywhere is a freemium keyword research browser addon that can help you do various SEO optimizations, including but not limited to keyword research, on-page analysis, competitor research, and content marketing.
Key features
With the free version, you get the following:
- Templates for ChatGPT Prompts.
- Instagram hashtag generator.
- Widgets for insights and trends on Pinterest.
With the paid version, you get the following:
- Related keywords on Google and Bing, and keywords from People Also Search For (PASF) on Google.
- Trend chart on Google and YouTube.
- Insights and tags on YouTube.
- Monthly estimated traffic and the top 10,000 keywords for any URL.
- Analysis of any URL to get the keywords in the page content and their density.
- Historical volume data for Google and YouTube from 2004 to the present.
Pricing
This freemium tool has three paid options.
The first tier is the Bronze plan; it costs $1.25 monthly—billed annually as $15— and gives you 100,000 credits and one user seat.
The second is the Silver at $5 a month, or $60 annually, for 400,000 credits and five user seats.
The third is the Gold plan, which costs $25 monthly and gives you two million credits annually and 20 user seats.
Keywords Everywhere also has a Platinum plan ideal for large teams. It costs $80 per month or $960 annually and gives you access to priority support and 100 user seats.
Note: Keywords Everywhere uses a credit-based system, where one credit equals one keyword search. When you run out of credits, you can top them up.
5. Ahrefs
Best for: Full-suite SEO research (on-page SEO, off-page, technical SEO)
Ahrefs advertises itself as an all-in-one SEO suite with the best-in-class data and all the tools you need to rank higher and get more organic traffic.
Key features
As an all-in-one, industry-leading SEO tool, Ahrefs has a quiver full of arrows.
For example, it has the following key features that can help you optimize your dropshipping store:
- Site Explorer. You can use the Site Explorer feature to 'spy' on the competition by analyzing their backlink, organic and paid traffic profile, and website structure, including URL and Domain rating, referring domains, and more.
- Site Audit. The Site Audit feature allows you to audit your domain by checking over 160 SEO issues, like performance, content quality, resources, and more, including practical fixes.
- Keyword Explorer. As the name suggests, Ahref's Keyword Explorer allows you to analyze keywords and discover their traffic potential and how difficult it would be to rank for them.
Other notable Ahrefs features include a Rank Tracker that allows you to track your and your competitors' ranking over time and a Content Explore feature that can help you discover content ideas and backlink opportunities.
And since this is an all-in-one SEO suite, you can also access features like SERP checker, AI writing tools, broken link checker, and more.
Pricing
Ahrefs offers four plans: Lite, Standard, Advanced, and Enterprise.
The Lite plan costs $99 monthly, the Standard plan costs $179 monthly, the Advanced plan costs $399 per month, and the Enterprise plan costs $999 per month.
6. Google Keyword Planner
Best for: Keyword research and analysis (on-page SEO)
Google Keyword Planner is free to use within Google Ads; this tool can help you discover new keyword ideas and estimate the traffic potential of each keyword.
Key features
As the name suggests, this is a keyword planner.
However, it has SEO functionalities that can benefit you as a dropshipping store owner, like:
- Keyword research. This feature lets you use a seed keyword to find new keywords you can target for more visibility on Google SERP. The keyword data includes monthly search volume.
- Competition analysis. You can do Google Ads keyword research by analyzing the bidding strategies of other advertisers targeting your preferred keywords. You can then use this data to run optimized Google Ads.
- Geographical search volume data. Although the search volume data defaults to your location, you can change that to see location-based search volume data. This feature is great for running targeted-by-location SEO or PPC campaigns.
Pricing
Google Keyword Planner is free to use with your Google Ads account. You can use the tool without creating PPC ad campaigns.
7. Google Search Console
Best for: Tracking, indexability, and mobile friendliness (technical SEO)
Google Search Console helps you monitor and optimize your store’s performance on Google SERP.
It provides valuable insights into your site's traffic, keywords, and user behavior.
Key features
- Analytics report. This feature shows you the status of your site's pages in Google's index and alerts you of any errors or issues that may affect your ranking.
- Performance analysis. This feature shows you how your site performs on Google's search results, such as the number of clicks, impressions, click-through rate, and average positioning for target keywords.
- URL inspection tool. This feature allows you to inspect a specific URL on your dropshipping store and see its index status, canonical URL, mobile usability, and structured data.
- Core Web Vitals report. This measures the quality of your site's user experience based on three metrics: loading speed, interactivity, and visual stability.
- Enhancements report. This feature shows you how to improve your site's appearance and functionality on Google's search results, such as using rich results, breadcrumbs, site links, etc.
Pricing
Google Search Console is free to use. All you need is a Google account and proof of website ownership.
8. ConvertMate
Best for: Product page SEO
ConvertMate is a Shopify app that's specifically designed to increase organic traffic to your product pages.
It generates SEO-friendly product titles, product descriptions, meta titles, meta descriptions, and URL handles for you:
But it also does much more!
The result?
As claimed by ConvertMate, you can expect at least an 84% increase in organic traffic after using the app for three months!
Key features
- Keyword research. ConvertMate doesn't only do on-page SEO, it also helps you with keyword research with data on volume and competition levels.
- Optimize product and collection pages. ConvertMate automatically updates your product titles, product descriptions, meta titles, meta descriptions, and URL handles so that everything is SEO-friendly.
- Product descriptions. You can boost your conversion rates by letting ConvertMate optimize your Shopify store with dynamic, data-driven product descriptions.
Pricing
ConvertMate's pricing plans range from $59 to $279 per month:
The downside is that many features that are kind of 'must-haves' are only included with the rather pricey $139 per month plan.
But if you're running a store that's already having good sales, it could be well worth it!
9. GTmetrix
Best for: Site performance (technical SEO)
GTmetrix is a technical SEO tool that can analyze your store and provide insights on how to improve various SEO aspects, such as loading time, page size, images, scripts, and more.
Key features
- Comprehensive performance reporting. This tool comprehensively reports your website's performance, including scores, grades, and recommendations.
- Comparison. You can use Gtmetrix to compare your website with other websites or benchmarks and see how you rank among them.
- Performance monitoring. You can monitor your website's performance over time and get alerts for issues or changes.
Pricing
There are three plans: Individual, Business, and Custom.
The Individual plans are Micro at $5, Solo at $14.50, Starter at $28, and Growth at $55.50 per month. The tool also offers annual billing.
The Business tier has Champion, Team, Enterprise, and Custom, ranging from $85 to $600 per month.
The third option is the Custom plan, which allows you to customize different things.
Learn more: Shopify Speed Optimization: 7 Ways to Make Your Store Faster
10. Lighthouse
Best for: Site audit (technical SEO)
Lighthouse is an open-source, free site audit and web performance SEO tool from Google.
It can help improve the quality of your store's pages by analyzing your URLs and generating a comprehensive report on performance, accessibility, and SEO best practices.
It does so by testing whether your website or webpage:
- Has crawlable internal links.
- Is indexable.
- Is mobile-friendly.
- Returns an HTTP 200 (OK) status response code.
- Has a valid 'rel=canonical' tag set.
- Has valid structured data.
- Has a viewport meta tag with width or initial-scale set.
- Has a valid hreflang attribute.
- Has title and meta description tags.
- Robots.txt is valid.
- Content is independent of plugins.
- Links on a page have descriptive text.
- Images on a page have specified and optimized image alt texts.
The tool then assigns the URL a score out of 100.
Key features
- Performance reporting. Once you generate a report, the tool generates a performance report based on four core metrics, including speed index.
- Accessibility testing. You can use the tool to check how accessible your store and pages are. The accessibility report can help you improve content legibility, use anchor text best practices, and more.
Pricing
Lighthouse is a free, incredibly accessible SEO tool that you can install as a Chrome extension, use in Chrome DevTools, or run from the command line.
11. Moz Pro
Best for: Full-suite SEO research (on-page, off-page, and technical SEO)
Moz Pro is a powerful, all-in-one SEO toolkit.
It promises to help you rank higher on SERPs and achieve measurable SEO results by helping you understand your audience, target the right keywords, crawl your store for errors and optimizations, and find linking opportunities.
Key features
Moz Pro is a suite of various free and premium SEO tools with varied features.
Generally, though, you can take advantage of the following Moz Pro key features when doing SEO for dropshipping:
- Keyword research. The keyword research data from Moz Pro's free Keyword Explorer can help you determine which keywords to target based on search volume, SEO difficulty, and competition.
- Site audit. Site Crawl is a Moz Pro feature that can help you find and fix technical store performance issues, like missing tags, broken links, duplicate content, and other SEO issues.
- Link building. With Moz Pro's Link Explorer feature, you can easily analyze your store's URL health and find new backlinking opportunities by learning about the sites linking to your competition.
Pricing
Moz Pro is a freemium tool.
Moz Pro's free SEO tools include Domain Analysis, Keyword Explorer, Link Explorer, Moz Bar, Competitive Research tools, and tons more that you can access after creating a free account.
Moz Pro's paid plans are Standard at $79 per month, Medium at $143 per month, Large at $239 per month, and the Premium tier at $479 per month.
All the plans have an annual payment option that promises 30% in savings.
12. Screaming Frog SEO Spider
Best for: Website crawling (technical SEO)
Screaming Frog's SEO Spider is a robust site crawler you can use to improve common SEO issues that could impact your store's ranking potential.
Key features
This tool's features include site audit, link analysis, keyword research, content optimization, XML sitemap generation, and integration with Google Analytics and Search Console.
The free version has the following features:
- Find broken links, errors & redirects.
- Analyse page titles & metadata.
- Review meta robots & directives.
- Audit hreflang attributes.
- Discover exact duplicate pages.
- Generate XML Sitemaps.
- Site visualizations.
The paid version has the same features, plus more advanced site audit tools, extensive integration options, and free technical support.
Pricing
Screaming Frog has a free version that allows you to crawl up to 500 URLs.
Upgrading to the paid version for $259 annually gives you unlimited crawling, priority support, and advanced features.
13. Jasper
Best for: Content creation (on-page SEO)
While it's technically not a dedicated SEO tool, Jasper, formerly called Jarvis, deserves special mention.
Jasper is one of the best dropshipping AI tools that creates human-level content customized to your brand needs.
It can help you create better content, which, in return, can help you rank better on Google.
Key features
- Integration. For example, you can combine Jasper's writing with SurferSEO's ranking capabilities to create optimized content.
- Templates. Jasper provides various ready-to-use content templates, such as cold emails, product reviews, photo captions, and YouTube video scripts.
- Recipes. Use pre-built workflows with step-by-step commands to generate AI content without manual input.
Pricing
Jasper currently has three paid plans: the Creator plan at $49 per month, the Pro plan at $69 per month, and the customizable Business plan.
Learn more: Jasper Art Review: Where AI Robots Become Artists! (2024)
There you have it: 13 of what we believe are some of the best SEO tools for dropshipping, but remember that this list is not the be-all and end-all of SEO tools for dropshipping.
Why do you need SEO tools for dropshipping?
If you use them effectively, SEO tools can improve your store's search engine ranking and give you more organic traffic.
They can also help with various important aspects of your business, like keyword research and optimization, content creation, technical optimizations, and even link building.
Let's assume you want to use SEO tools to increase organic traffic to your dropshipping store so you can see increased brand engagement, sales, and revenue.
In that case, you can use various SEO tools, like Google Analytics and Ahrefs, to do a store audit, fix technical issues, perform keyword research, etc.
You can then use what you learn from the data to optimize things like responsiveness, store load speed, etc., and create better on-brand content that matches user intent and helps improve your search ranking, traffic, and conversion rate.
If you are on the fence about how effective SEO tools can be for dropshipping and ecommerce in general (and why you need them), consider this:
SearchLogistics published a case study detailing how they used various SEO tools and best practices to increase the organic traffic and revenue of a furniture store by more than 100%.
So, if you are still wondering, 'Why do I need SEO tools for dropshipping?'
It's simple: these tools can increase the organic traffic coming to your dropshipping store, brand recognition and engagement, conversion rate, and revenue.
Summary
Before we go, we've created a quick summary of this article for you so you can easily remember it:
- As SearchLogistics' case study showed us, using the right SEO tools and best practices can increase your store's traffic and revenue by over 100%.
- The only way to choose the best SEO tool for your needs is to ask yourself important questions, like what your SEO goals and budget are.
- For on-page SEO, consider tools like Answer The Public, Google Trends, Ubersuggest, Keywords Everywhere, Google Keyword Planner, ConvertMate, and Jasper.
- For off-page SEO, consider SEO tools like Ahrefs and Moz Pro.
- For technical SEO, consider tools like Ahrefs, Moz Pro, Google Search Console, Gtmetrix, Lighthouse, and SEO Spider.
- Remember that some tools (most, actually) do more than one thing, so compare and contrast the features before going all in on a tool.
Final thought
Mindfully consider the advantages and disadvantages of each tool on this list (and even those not covered here), then choose what you believe will work best for your needs and goals.
If you have any questions, thoughts, or comments on these and perhaps any other SEO tools, please feel free to comment below!
Otherwise, have a rocking day, and remember: keep learning, experimenting, and growing.
Want to learn more about dropshipping?
Ready to move your dropshipping store to the next level? Check out the articles below:
- 10 Best Free Dropshipping Tools to Get Started in 2024
- 9 Best Free Product Research Tools for Dropshipping 2024
- 18+ Awesome Dropshipping Tools to Build a Great Store 2024
Plus, don’t forget to check out our in-depth guide on how to start dropshipping here!
