Persuva (previously Copywise) is marketed as the world's first AI tool with a built-in marketing framework, and it's an alternative for big names such as Jasper and Copy.ai.
But does it live up to the hype?
In this article, we will dig deep into the features of Persuva so that you can make an informed decision about whether it's for you or not.
| Persuva Overview | |
| Pros | - Standalone ad copy - Framework ad copy - Short video scripts - Audience details - Efficient customer support - Strategy Hub |
| Cons | - Lacking features - Doesn't support multiple languages |
| Pricing | $25 / $45 / $90 / $150 per month |
| Alternatives | - Jasper - Copy.ai - Rytr |
| Free trial? | Get a free 3-day trial here (Cancel anytime.) |
What is Persuva?
Persuva is an AI-powered tool designed to help copywriters, marketers, and all kinds of brand owners with marketing-related tasks such as writing ad copy, catching hooks, and turning features into benefits.
Think of it as a helping hand for sales copies like ad copies, sales pages, product descriptions, and more.
So, if you are looking for a tool that helps you write long-form content that is not sales-related, like blog posts, Persuva isn't for you.
Persuva was launched at the end of 2022 and was named "Copywise."
In October 2023, the platform was rebranded from Copywise to Persuva to show that it's more than just for copywriting:
The founder, Peter, started the company because there was a need for a tool that goes beyond generic AIDA or PAS copywriting frameworks.
A tool that utilizes sophisticated audience segmentation and personalization techniques to tailor the messaging to the target audience to generate highly effective sales copy.
The pros and cons of Persuva
To help you better understand what Persuva offers, let's review its pros and cons. These will include the platform's features as well.
Pros
Let's start with the pros!
1. Standalone ad copy
One of the main options Persuva gives you for sales copy is whether you want standalone or framework ad copy.
We'll cover both in this article, but let's start with standalone ad copy.
But first, you will have to fill in some details about your product:
Next, you can click on "Create content," and you will see all of Persuva's standalone tools:
As you can see, there are many tools to choose from, whether you're looking for social proof, product descriptions, or email subject lines!
Let's try the Product/Service Description tool to see how it works.
You will have to select a target audience and choose to write the copy based on a pain point or desire.
The great thing is that Persuva can generate a highly relevant target audience based on your product and a list of possible pain points or desires!
The generated product descriptions look quite good!
2. Framework ad copy
The standalone copy tools on Persuva work great if you need one specific type of sales copy.
But what if you're building a marketing plan for your product from scratch?
Well, in that case, you can use their "Framework ad copy" tools:
The thing we like most about these is that they're based on the awareness stage of your audience.
There is a marketing principle called "The Rule of 7" which means customers need to see your brand at least seven times before they buy.
However, each time they see your brand, it works best if you're using a different sales copy.
For example, a completely new audience doesn't know about the problem you solve or about your business.
So, what works best now is telling them a story that gently leads them to your solution.
You can see that Persuva offers various story types for the "Unaware" stage:
Here is an overview of all stages:
- Unaware. Here, you'll target an audience who doesn't know about the problem you solve or even your business.
- Problem aware. This is for an audience aware of the problem you solve but haven't yet found a solution.
- Solution aware. Aims for cold audiences that know about similar solutions but not your specific business.
- Product aware. Ideal for a warm audience familiar with your product but who haven't bought yet due to objections.
- Most aware. Select this stage if you wish to reconnect with previous customers or those familiar with your brand.
Let's try the "Short and pushy" tool from the Unaware stage:
We think it could use some minor edits here and there, but it definitely provides an amazing foundation for your sales copy!
3. Short video scripts
Another stand-alone tool you will find on Persuva is the short video script.
It helps you write a short video script based on the audience awareness stage, style, narrator, features, target audience, and pain points.
That's a lot of factors, but it's amazing because the video script will be highly personalized!
Let's try it out:
Looks good, right?
After you've generated your UGC script, you can use a service like Billo to make a genuine product video out of it!
4. Audience details
One of the unique features of Persuva is that it can generate sales copy based on your specific audience.
And the great thing is that Persuva can generate this audience for you based on your product!
For example, here is an audience named "Dog Owners" that Persuva generated based on a portable water bottle for dogs:
The info here is amazing, as you can see things like your audience's pain points, desires, preferred tone, geographic distribution, and more!
But that's not all; Persuva even generates a highly detailed persona for your product:
5. Efficient customer support
One extra thing that is good about Persuva is its customer support.
For the cheapest plan, they have basic email support and promise a three to five business days response time. However, we found it to be much faster.
In part of this review, we contacted their customer support, and even though it was a weekend, we got an answer within five hours.
For the 'Copywriter' plan and above, they also offer priority support, which is even more efficient.
6. Strategy Hub
As we mentioned, Persuva also stands out from other AI copywriting tools due to its Strategy Hub, a unique feature within the platform.
The Strategy Hub is a section that provides users with additional information and eBooks on copywriting, including theories, frameworks, and best practices that are not widely available online.
Cons
While Persuva offers many great tools for marketers, it also has its cons.
Let's go through them:
1. Lacking features
While Persuva is an amazing tool overall, there are a few little things that it misses.
For example, when generating sales copy, you can only choose from Persuva's pre-defined list of tones.
Secondly, the Strategy Hub is a highly valuable addition to the platform. However, it should be noted that the current amount of content available in the Strategy Hub is limited.
Lastly, they don't offer any integrations yet. Moreover, they provide only a three-day free trial, and we hope to see it extended in the future because three days are too short to explore the tool fully.
2. Doesn't support multiple languages
Many competitors offer their AI tools in multiple languages, which is something Persuva doesn't do (at least yet).
If your copywriting tasks are in a different language, Persuva might not be the best solution. Rather, we would recommend some alternatives that we will discuss soon.
Pricing
Persuva has four pricing plans, starting at $25 per month, and they give a 20% discount on yearly plans.
Here's what each plan offers:
- Basic: At $25, this plan provides a monthly generation limit of 100.
- Copywriter: At $45, this plan provides a monthly generation limit of 300.
- Advanced: At $90, this plan provides a monthly generation limit of 800.
- Elite: At $150, this plan provides a monthly generation limit of 1500.
No matter which plan you pick, you'll be able to use all the available tools and setups.
What do other users say about Persuva?
Using the help of Appsumo reviews, we've found the most common things users say about Persuva.
Note: Persuva is legitimate software. It was recently listed on Appsumo, but currently, it's not listed anymore. You must sign up through their main website.
Here is what we found from the Appsumo:
- Users are enjoying their customer support. Check this out:
I only just started using the app after purchasing it a few days ago. Messed around with it for a bit, before realising I was using my credits. Contacted the support to explain and was refunded without any questions, ridiculously good service.
The features are praised a lot, especially the accuracy:
I have to say that I'm impressed with Persuva! Their AI writer is incredibly effective at crafting relevant, tailored ads that speak directly to each of my audience segments. Based on proven frameworks, their software gets me consistent results that are highly effective.
This tool is really amazing, UI is one of the simplest to use, i can say since i have purchased more than 50 content writing tools. The founder, Peter is a gem of a guy and will help you by responding even on Sundays that too if you are in a different timezone. Wishing this team to succeed!
FAQs about Persuva AI
Next, let's go through a couple of FAQs about Persuva:
Is Persuva legitimate software?
Yes! Persuva is legitimate software that was listed on Appsumo for its launch. The company was founded by Peter, who you can learn more about from the Appsumo founder's page.
What is Persuva used for?
Persuva offers copywriting tools that aim to help marketers, copywriters, and advertisers with their marketing efforts, such as writing advertising hooks, benefit lists, and product descriptions.
Does Persuva have a usage limit?
Yes. The number of AI generations you can create each month depends on your selected plan.
3 Alternatives to Persuva
Persuva is an excellent solution for copywriters and marketers alike, but it's not alone in the AI tools market.
To help you, we listed three alternatives for Persuva that you should consider using!
1. Jasper
First on the list is Jasper!
It's an excellent alternative for creating more long-form content, such as blog posts, essays, and email campaigns.
Jasper's pricing ranges from $24 to $500 per month, based primarily on the number of AI words created per month.
It's definitely a more expensive option than Persuva, but if you need to create long-form content, it's a better solution.
2. Copy.ai
Another alternative is Copy.ai, which is a good solution for marketers who need help with things such as email copy, social media texts, and blog posts.
While Persuva focuses more on providing stuff for advertising, Copy.ai is a better solution for long-form content and email marketing.
Copy.ai has a feature-rich free trial, giving you access to 90+ different AI tools and the ability to create 2,000 AI-generated words a month.
Copy.ai offers only two paid plans, ranging from $49 per month to a customized plan for teams of over 20 people.
3. Rytr
Last but not least is Rytr.
Rytr is an AI tool that focuses on many use cases, offering over 40 tools in different niches, such as copywriting, advertising, and email marketing.
One of its stand-out features is that all of the tools work in over 30 languages, so if English is not your main language but you still want to take advantage of AI tools, Rytr is a great choice.
It's quite an affordable AI tool, with paid plans ranging from $9 per month to $29 per month and a free plan with enough features to get you started.
Related reviews
Not sure yet about using Persuva for your online business? Or are you interested in seeing what other companies are out there?
We’ve got you covered! Check out the reviews below to find great companies that will help you:
- 14 Best AI Copywriting Tools for Dropshipping (Free & Paid)
- Jasper Art Review: Where AI Robots Become Artists!
- PageFly Review: Great Landing Pages for Shopify?
- SellShop Review: Is It a Good Shopify Alternative? (2024)
- Shopify Dropshipping Review – Create an Online Store
- Sellvia Custom Store Review: Is It Worth It?
And for more reviews, visit the review hub!
Taking action
Reading and absorbing information and knowledge is great (definitely if it's free!), but do you know what's even better?
Taking action!
So, to help you with taking action with what you have learned in this article, take a look at the bullet points:
- If you like what Persuva offers and want to invest in it, head to the home page of Persuva, scroll a bit down, and you will find all of the plans they offer.
- Decide which plan works for you. The main difference is the number of AI generations you have per month.
- Once you have bought the license, you can get straight into testing the features (remember that you have limited monthly generations).
- If you find yourself stuck in the process, don't hesitate to contact Persuva's support.
Conclusion
As you can see in this review, Persuva is a great AI tool that can help copywriters, marketers, and all kinds of brand owners with their content marketing tasks.
If you have any questions, they have a customer support team that can answer them, or you can leave us a comment below!
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