How Do You Dropship White Label Cosmetics? (7 Suppliers)

White label dropshipping allows you to sell a pre-existing product under your own brand name.

And yes, this is also possible with cosmetics!

You can build your own cosmetics brand, experiment with the latest trends, and offer products that your customers will love, all without making large investments in product development or inventory.

Just coming for the white label cosmetic suppliers? Check out our top picks here:

Interested in how to turn this all into reality?

Then read on!

The pros and cons of white label cosmetics dropshipping

Before investing a lot of your time into this business, it's great to know about its pros and cons.

Here are some reasons why you should (or should not) start selling white label cosmetics:

The pros

Let's start with the pros:

1. Cosmetics have great characteristics for a D2C product

A big benefit of selling cosmetics is that they have great characteristics for a direct-to-consumer (D2C) product, and here's why:

• High market demand. Beauty products are always in demand as people love to try new skincare routines or experiment with makeup. In fact, on average, a person in the US will spend $293.30 on beauty and personal care items in 2024!

• Consumable. Unlike other products, cosmetics are consumable. This means that once someone finds a skincare product or lipstick they love, they'll likely buy more in the future.
• High profit margins. Cosmetics often have great profit margins. Customers are willing to pay premium prices for quality, branded products that make them look great.
• Evergreen. Beauty trends come and go, but the demand for cosmetics will always be there.
• Emotional connection. Cosmetics often create an emotional connection with customers. People use beauty products to feel confident and beautiful.

2. Dropshipping allows you to enter the market without significant investments

One of the biggest advantages of using dropshipping to start a cosmetics brand is that the barrier to entry becomes much lower.

For example, you don't need to buy large quantities of products in advance. With dropshipping, you only purchase items when a customer places an order.

This means you can avoid the high costs and risks associated with holding inventory, and you don’t need to worry about unsold products sitting in a warehouse.

Speaking of warehouses, dropshipping drastically reduces overhead costs. You don't need a physical store, warehouse space, or staff to manage everything.

You can simply start small, test different products, and see what works best. As your sales grow, you can easily add more products and suppliers to your lineup!

3. You can quickly adapt to changing beauty trends

Another pro of dropshipping white label cosmetics is how easily you can keep up with new beauty trends.

In traditional retail, updating your inventory can be a slow and costly process. You'd have to clear out old stock, invest in new products, and deal with the risk of unsold inventory.

But with dropshipping, you can add new products to your store without the upfront investment.

If a new trend emerges, like blue eyeshadow looks, you can quickly source more blue eyeshadow pallets and offer your customers the latest and greatest without delay.

4. Opportunity to build a brand

When you choose white label dropshipping, you can put your brand’s name, logo, and design on high-quality cosmetics made by experienced manufacturers.

This means you can create any brand image, from sleek and minimalist packaging to bold and colorful designs.

You can also easily share your values. Maybe you’re passionate about using organic ingredients, promoting cruelty-free beauty, or offering products to diverse skin tones.

When customers fall in love with your brand, they’re more likely to come back for repeat purchases and recommend your products to others. This loyalty is gold in the beauty industry, as personal recommendations carry a lot of weight.

The cons

Now, let's talk about the cons:

1. The competition is intense

One of the biggest challenges you'll face when dropshipping white label cosmetics is intense competition.

In 2023, there were 4,172 cosmetic products manufacturing businesses in the US.

So, you'll be up against countless other brands, big and small, all trying to get the attention of beauty enthusiasts.

Because the market is so crowded, you'll need to invest more in advertising to get your brand noticed. Social media ads and influencer partnerships can all add up quickly.

2. You can't create your own formulas

Another challenge with white label cosmetics dropshipping is that you can't create your own formulas.

When you're working with white label products, you're essentially selling pre-made formulas under your brand name.

This means you often can't offer completely unique products and you’re dependent on the options provided by your supplier.

If you have a specific vision for your products that isn't available, this can be frustrating!

3. You depend on your supplier for product availability, quality, and shipping

When you run a dropshipping business, it can sometimes feel like you're not fully in control of your business.

For example, if your supplier runs out of stock, you can’t fulfill your customers' orders, which can lead to delays and disappointment.

Not to mention, imagine if this product is a bestseller or part of an expensive promotional campaign!

Quality control is another concern. Since you do not manufacture the products yourself, you rely on your supplier to maintain consistent quality. If the quality drops, it reflects poorly on your brand.

Shipping is the third area where you depend heavily on your supplier. Late shipments or poor packaging can lead to unhappy customers.

4. Customer service issues specific to cosmetics

Customer service is always a crucial part of any business, but with cosmetics, it has its own challenges.

Here are some examples:

• Skin reactions. Cosmetics can sometimes cause allergic reactions or irritate sensitive skin. When this happens, customers will likely contact you for help.
• Returns. Usually, cosmetics can't be resold once opened due to hygiene reasons. This can make returns tricky.
• Color matching. Customers might find that a foundation or lipstick looks different in person than it did online. High-quality photos, videos, and detailed descriptions can really help with this.
• Shipping issues. Since cosmetics are often bought for specific occasions or gifts, quick delivery is very important. If a shipment is delayed or arrives damaged, it can be incredibly frustrating for the customer.
• Trust. The beauty industry is full of brands making bold claims, and customers can be skeptical. So, if you make any claims, such as being cruelty-free, back them up with certifications or other evidence.

7 Best dropshipping suppliers for white label cosmetics

When it comes to choosing the best dropshipping suppliers, we don't do it randomly.

We want you to choose the best supplier, so we've developed a ranking system. This helps us review each supplier fairly and consistently.

Our ranking system starts with a perfect score of 5.0 out of 5.0.

We then assess each supplier based on seven factors, each positively or negatively affecting the score:

1. Product prices. Are they similar to AliExpress or higher?
2. Product quality. Where are the products made? Are they high quality?
3. Product catalog size. A larger catalog offers more options, which is always a plus.
4. Delivery time. Faster delivery can lead to happier customers.
5. Features. Additional services like automated fulfillment, live chat support, and integration capabilities can make a supplier stand out.
6. Pricing. We consider how affordable the supplier's monthly fees are.
7. User reviews. We check Trustpilot reviews to see if customers are happy.

We do this to ensure you find suppliers offering great value and service, not just the big names.

1. HR Dropship - Best for handmade cosmetics from Canada

Our HR Dropship Rating:	4.9 out of 5.0
Products shipped from	Canada
Product prices	High
Product quality	High
Product catalog size	Medium
Delivery time	3-5 Business days
Main features	- Automatic order fulfillment - Handmade in Canada - Biodegradable packaging
Pricing	$8 / $10 / $25 / $99 per month
User reviews	5.0 out of 5.0 on the Shopify App Store

HR Dropship is the dropshipping program of Hillman Reid, a Canadian-based manufacturer of various personal care products.

Some examples are bath bombs, hair soaps, beard balms, massage butters, scrub bars, and much more!

Pros

• Automatic order fulfillment. HR Dropship can automatically fulfill any new orders!
• Handmade in Canada. HR Dropship makes all combs, hair, skin, and beard care products by hand in Canada.
• Biodegradable packaging. HR Dropship only uses recyclable, minimalistic, and biodegradable packaging to ship items.

Cons

• Not the most user-friendly app. Compared to other Shopify dropshipping apps, HR Dropship's user interface does look less polished:

How do you connect HR Dropship to your store?

You can easily connect HR Dropship to your Shopify store using their app:

Pricing

Pricing plans for HR Dropship range from $8 to $99 per month:

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2. Blanka - Best for white label makeup

Our Blanka Rating:	4.8 out of 5.0
Products shipped from	Canada
Product prices	High
Product quality	High
Product catalog size	Small
Delivery time	8-14 Business days
Main features	- No minimum order quantity - North-American-made beauty products - Custom formulations
Pricing	$0 / $39 / $79 / $149 per month
User reviews	4.9 out of 5.0 on the Shopify App Store

Blanka is a dropshipping supplier that lets anyone create their own makeup brand.

It offers beauty items like eyeshadow pallets, lip glosses, makeup brushes, and more!

Pros

• No minimum order quantity. Blanka doesn't have any MOQs, so anyone can start their own branded beauty store!
• North-American-made beauty products. Blanka's beauty products are made in North America, meaning they are made from the highest-quality ingredients and are cruelty-free.
• Custom formulations. The unique thing about Blanka is that it's a private label supplier, meaning they can help you sell beauty products with your own custom formulas!

Cons

• Shipping can add to the total costs. Shipping costs are not included in Blanka's product costs. Shipping in the US and Canada costs $8 (+$2 for each additional item), while international shipping costs $12 (+$3 for each additional item).
• Long processing time. A downside of Blanka is its lengthy production and fulfillment time. It's not uncommon to wait 6-10 days before you get a tracking number:

How do you connect Blanka to your store?

Blanka integrates with Shopify, WooCommerce, Wix, TikTok, and Instagram:

Pricing

Blanka's pricing plans range from $39 to $149 per month:

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3. Jubilee - Best for a white label cosmetics brand in the US

Our Jubilee Rating:	4.6 out of 5.0
Niche	Beauty
Products shipped from	US / Canada
Product prices	Average
Product quality	High
Product catalog size	Medium
Delivery time	4-9 Business days
Main features	- Build your cosmetics and beauty brand - White-label packaging - Order samples at wholesale costs
Pricing	$29 / $49 / $99 per month
User reviews	4.6 out of 5.0 on Shopify App Store

Jubilee is a white label dropshipping supplier that offers various beauty and cosmetic products like lipsticks, mascara, eyeliner, and foundation.

And you can add your own name and logo on all of them:

Pros

• High margins. As we wrote about before, cosmetics are known to have high profit margins, which is always great.
• Order samples at wholesale costs. This allows you to try any products before you start selling them on your store.

Cons

• Pricey. Jubilee costs at least $49 per month if you want to sell more than 25 products or access their premium products.
• Only for Shopify. Jubilee does not offer integrations for other ecommerce platforms.

How do you connect Jubilee to your store?

Jubilee is available exclusively on Shopify:

Pricing

Jubilee's pricing plans range from $29 to $99 per month:

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4. DR.HC Cosmetics Lab - Best for organic cosmetics

Our DR.HC Cosmetics Lab Rating:	4.6 out of 5.0
Products shipped from	US
Product prices	High
Product quality	High
Product catalog size	Medium
Delivery time	2-7 Business days
Main features	- Pure natural products - Based in the US - Private label program
Pricing	$39 / $49 per month
User reviews	5.0 out of 5.0 on Facebook

DR.HC Cosmetic Lab is a supplier that sells organic, natural & vegan cosmetics and beauty products.

The team behind this company is based in the US and has been dedicated to developing and handcrafting their eco-friendly and organic cosmetic products for years.

Pros

• Pure natural products. Their products are purely organic, natural, non-GMO, cruelty-free, and vegan.
• Based in the US. Shipping times to your US customers will be fast because the main warehouse is in the US. However, they also support worldwide shipping!
• Private label program. If you want to dropship private label organic beauty items, DR.HC Cosmetics also has a private label program:

Cons

• The private label program is significantly more expensive. The private label program costs between $99 and $199 per month, and it's recommended that you have a budget of $199 to $4,300.

How do you connect DR.HC Cosmetics Lab to your store?

You can connect to DR.HC Cosmetics Lab with nine ecommerce platforms:

Pricing

DR.HC's dropshipping program costs between $39 and $49 per month:

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5. Printify - Best for white label skin and hair serums

Our Printify Rating:	4.5 out of 5.0
Products shipped from	US
Product prices	High
Product quality	High
Product catalog size	Small
Delivery time	5-10 Business days
Main features	- Easily connect your store - 24/7 Support
Pricing	$0 / $29 per month
User reviews	4.8 out of 5.0 on Trustpilot

Printify is one of the most popular print on demand suppliers in the world.

It's a platform that partners with print on demand manufacturers in various niches, such as clothing, bags, and candles.

And guess what?

Their newest product category is beauty!

At the moment, Printify only offers ten products in this category, which are various hair and skin serums:

Pros

• Easily white label cosmetics. Printify makes it super easy to put your personal touch on their beauty items. It's just three steps: sign up, pick your product, and then go wild with your designs.
• Many integrations. You can integrate Printify with various ecommerce platforms such as Shopify, Etsy, or WooCommerce.
• 24/7 support. You can contact Printify's support 24/7 for help.

Cons

• Only ships to the US or Canada. Currently, Printify's beauty products only ship to the US or Canada.

How do you connect Printify to your store?

Printify has integrations with many popular ecommerce platforms, such as Shopify, WooCommerce, and BigCommerce. They also offer connections with Etsy and eBay:

Pricing

Printify has a generous free tier that allows unlimited product designs in up to five active stores:

Learn more: Printify Pricing Plans: Which One Is Best for You? (2024)

The Premium plan expands the active stores to ten and, maybe more importantly, offers up to a 20% discount on all products!

Full review: Printify Review: Is This Your Ideal POD Supplier Match?

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6. Supliful - Best for white label personal care items

Our Supliful Rating:	4.4 out of 5.0
Products shipped from	US
Product prices	High
Product quality	High
Product catalog size	Small
Delivery time	4-9 Business days
Main features	- All-in-one solution - Various branding options - Quality assurance
Pricing	$0 / $49 / $349 per month
User reviews	4.7 out of 5.0 on the Shopify App Store

Supliful is a US dropshipping supplier that's known for its white label supplements.

Simply put, it’s a platform that allows you to sell supplements under your brand name:

However, what’s super cool about Supliful is that they offer a wide range of products, from vitamins to proteins, and even personal care and beauty items:

Here's a sneak peek from the 22 personal care and beauty items that Supliful offers:

Pros

• All-in-one solution. Supliful offers everything you need to start a private label beauty brand.

• Branding options. Do you want to brand your supplements using a minimalistic label? Done. A vibrant and colorful design? No problem! Supliful even offers a design service to bring your vision to life:

• Quality assurance. Every product in Supliful's lineup is FDA-compliant, which means it meets rigorous safety standards.

Cons

• Limited customization beyond labeling. Supliful excels in letting you customize product labels, but when it comes to the actual product's formula or ingredients, there are no customization options.

How do you connect Supliful to your store?

Supliful has a Shopify app, which means connecting it to your store is effortless!

Pricing

Supliful has three main pricing plans: Free, Starter ($49/month), and Creator ($349/month):

Full Review: Supliful Review: Everything They Don’t Tell You! (2024)

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7. viaGlamour - Best for vegan cosmetics

Our viaGlamour Rating:	4.4 out of 5.0
Products shipped from	Canada
Product prices	High
Product quality	High
Product catalog size	Medium
Delivery time	4-7 Business days
Main features	- Made in Canada - Many integrations - Order samples without a subscription
Pricing	$27 / $99 / $249 per month
User reviews	4.7 out of 5.0 on the Shopify App Store

viaGlamour is a white label beauty dropshipping supplier based in Canada with a catalog of over 800 products.

Pros

• Made in Canada. All viaGlamour products are made in Canada, are cruelty-free, support international shipping, and have zero order minimums.

• Integrations. viaGlamour offers Square, Shopify, Squarespace, Wix, GoDaddy, Google, and Etsy integrations.
• Order samples without a subscription. If you want to check the quality of viaGlamour's products, you can order a sample without signing up for a paid pricing plan.

Cons

• It can be pricey. If you want to design your own product boxes or sell on TikTok or Amazon, you need the most expensive pricing plan, which is $249 per month.
• Expensive products. Some users mentioned the high pricing of the products, which makes it challenging to maintain healthy profit margins.

How do you connect viaGlamour to your store?

You can connect viaGlamour to your store through their Shopify app:

Pricing

viaGlamour's pricing plans range from $27 to $249 per month:

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Best practices for designing a cosmetics dropshipping store

Designing a store is an exciting part of building your cosmetics brand.

Let’s go through some best practices to help you create a stunning online store!

First things first, choose the right theme for your store. If you’re using Shopify, check out the themes under the "Health and Beauty" category:

These themes are designed with the beauty industry in mind and can help build trust with your customers.

Next, think about colors. They play a huge role in how customers perceive your brand.

Soft pastels and neutral tones work great for cosmetics stores because they convey a sense of cleanliness and luxury.

However, don't be afraid to use bold colors if they align with your brand’s personality!

Another good way of building trust is by adding customer reviews and before-and-after images.

Seeing other customers’ positive experiences can make new shoppers believe you about the quality and effectiveness of your products.

When it comes to product descriptions, include ingredients, benefits, and usage instructions.

Customers want to know exactly what they’re putting on their skin, so the more information you provide, the better.

If you want to take your store to the next level, implementing AR (Augmented Reality) features can be a great idea.

AR allows customers to try on products virtually, helping them see how a lipstick shade or an eyeshadow color will look on them before they buy.

There are Shopify apps available that make it easy to add this feature to your store, like Auglio:

5 Tips for dropshipping white label cosmetics

As we're nearing the end of the article, here are five more quick tips for dropshipping white label cosmetics:

1. Go deep with your niche, not wide

Focusing on a specific niche within the cosmetics industry can set you apart from the competition.

Instead of trying to offer everything, concentrate on a particular segment, like organic skincare, vegan makeup, or anti-aging products:

This allows you to become an expert in that area and build a loyal customer base.

Also, when you cater to a specific audience, your marketing efforts become more effective because you know exactly who you're targeting.

2. Use influencer marketing

Speaking of marketing, influencers can be very powerful in promoting your brand.

They can create authentic content showing your products:

3. Investing in high-quality product packaging and branding

Your packaging is the first thing customers see when they receive your product, so make it memorable.

Good packaging not only improves the unboxing experience but also creates a sense of quality and luxury!

4. Offering personalized product recommendations and skincare routines

Personalization can significantly improve the customer experience.

When building your store, you can implement quizzes that help customers find the right products for their skin type and concerns.

For example, a skincare quiz can ask about customers' skin types, issues like dryness or acne, and skincare goals. Based on their answers, it will recommend products that best suit their needs.

Or, you can make a color-matching tool for customers looking for the perfect foundation or lipstick shade:

You can build such tools using apps like Octane AI:

5. Share the story behind your brand and tell about unique selling points

Customers love a good story, especially one they can connect with.

So, share the story behind your brand and what makes it unique. Talk about why you started the brand, your passion for cosmetics, and your commitment to quality.

This helps to build an emotional connection with your customers, making them more likely to support your brand.

Summary

Before we go to the conclusion, we've created a quick summary of this article for you, so you can easily remember it:

• Cosmetics are generally seen as a great item to sell because of their consumable nature, huge market demand, and high profit margins. Dropshipping allows you to enter this market without big investments.
• The downside is that the competition is intense and that you depend a lot on your supplier.
• If you want to dropship white label cosmetics, some of the best suppliers to use are HR Dropship, Blanka, and Jubilee.
• When designing your store, try to pick a theme and color scheme that fits your cosmetic brand.
• Try to focus on a specific sub-niche within cosmetics to differentiate yourself from the competition.

Conclusion

Congratulations on making it through this guide!

The beauty industry is full of opportunities, and with the right approach, you can create a sustainable brand for yourself.

However, always remember that dropshipping is a real business, not a get-rich-quick scheme.

Good luck with everything!

Want to learn more about dropshipping?

Ready to move your dropshipping store to the next level? Check out the articles below:

• 12 Best Beauty Product Examples to Sell Online in 2024
• 13 Products You Should Avoid Dropshipping | Be Careful!
• The 13 Best Beauty Niche Dropshipping Suppliers in 2024

Plus, don’t forget to check out our in-depth guide on how to start dropshipping here!